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Mobility is a top priority of nearly 71% of enterprises today, and according to a NASSCOM estimate, the global enterprise mobility market will be worth USD 140 Billion annually, by 2020. IT spending in Small to Medium Sized Businesses (SMBs) is gradually swelling up, and slowly this investment is also being directed towards enterprise mobile solutions.
Enterprise Mobility helps SMBs in twofold ways. It enables employees to get an immediate access to corporate data. Secondly, it alerts the customers about company activities and thus creates brand awareness. But then, building mobile strategy itself is an intricate task. CEOs need to deliberate on a lot of things, including the ever-changing business requirements to come up with a powerful enterprise mobile strategy.
Here, we will show you step by step how to build a powerful mobile strategy.
To collect the essential information needed to define the mobile strategy, one needs to evaluate where the company is, the market conditions and the competition that the company is facing. It is imperative to understand the overall company objectives for the next few years. Mobility needs to be used as a medium through which clients can swiftly interact with the company conveniently and seamlessly. The need is to focus on the customer’s journey. This will determine how mobility can become an asset to the company.
At this point, it will be a good idea to work in close cooperation with the stakeholders from the various teams of the company. This will help in laying down the blueprint for the mobile strategy.
At this juncture, it will be critical to set up a budget and timeline. The resources and budget needed to execute the mobile strategy must be documented. Also, a contingency plan must be put in place. Next is to build an entire blueprint. Now that the idea is clearly defined, it needs to be broken down into various components to be executed to deliver the mobile strategy. This is called as creating the roadmap of all the work that needs to be done.
There will be some other considerations that one should take into account and work with the IT team to ensure that the underlying technology is in line with the business goals. Time and again, the agile methodology has proved to be effective in the development of the apps. The agile methodology helps in accommodating to the customer’s needs and in providing solutions to them. Hence, one of the essential constituents of your app strategy must be to implement the agile methodology.
By understanding your client’s journey, you can develop a strategy for your product. This means to define all the pieces that will make the final product. That includes specific requirements, flows, and features. Here we are giving a detailed list of requirements that need to be well defined. Once you have set up these, you are getting yourself ready for success:
It will be great if you start the marketing campaign early. This will facilitate your involvement with several influencers who can endorse your application much before the launch of the app.
Read how Big Red utilized a fully-fledged enterprise mobile strategy to provide easy and accurate interaction with their team.
Once you have successfully defined each and every detail, the last step is your Implementation/Execution Strategy. This starts with prioritization. The objective of prioritization is to outline the leanest application you can develop, allowing customers to productively use the app based on your business goals. In the meantime, the secondary features can be developed. The best coding practices should also be enlisted.
The next important step is to determine a strategy for testing the product. In order to minimize this issue a very clear testing plan must be defined even before coding starts.
Developing an application is just the beginning of the process. The application also needs to be managed successfully. What about tracking the overall business performance of your application? Another serious consideration you need to account for is the overall performance of your application. All these considerations need to be worked around and documented the way in advance.
A good mobile strategy requires a lot of deliberation. It also requires a well-planned budget, pre-identified resources, and most importantly plans for any exigency. The steps above will guide you to build, release and manage your app successfully.
With your mobile app strategy in place, you must read on to find How to Quantify the Success of Your Mobile Enterprise Strategy?
