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Has your iOS app development company not been able to achieve the kind of success you wanted it to? Maybe because you are what everyone is doing, or even worse, being a step behind.
The biggest challenge that application development companies face is to stay updated with the trends, and also analyze these trends to have a foresight into the what the future beholds. The challenge is a notch higher for iOS app developers considering the premium stature of Apple devices. Apple users are accustomed to high-end applications with cutting-edge features. So, your iOS app development company can soar to success only if it edges out competitors in terms of quality, agility, and customer-centrism. Having said that, deep understanding of app development trends and the factors that influence it is essential to be on top of the game.
Here is a list of five critical technology-driven factors that you have to keep in perspective to capitalize on every opportunity that emerges in 2018:
There has been a boom in the on-demand services sector over the past decade. Food, medicines, doctors, technicians, and a range of other requirements can be fulfilled using on-demand service apps. People are busy, and they want to get a number of things done without affecting their primary work. For instance, if you are unwell and going to the local pharmaceuticals outlet seems taxing, wouldn’t it be better if the required medicine was delivered to your home? On-demand service apps serve as the technology-driven middleman between the actual vendor and the customer. The demand for these apps is increasing for obvious reasons, and as a result, your iOS app development company will have endless opportunities to capitalize on.
Another development by Apple that every iOS app development company should get well acquainted with – from suggesting songs based on users’ listening habits to recommending relevant shopping sites nearby (and everything between and around that), machine learning has been in place for years. It has been improving steadily, and businesses are leveraging it increasingly to deliver personalized user experience. By introducing Core Machine Learning (aka Core ML), the smartphone pioneer has given full warranty to developers for exploring the technology.
Core ML serves the base for frameworks and functionalities specific to particular domains. It comprises Vision, Foundation, and Gameplay, respectively, for image analysis, natural language processing, and learned decision-tree evaluation. It builds upon Metal Performance Shaders, Accelerate, and BNNS low-level primitives. Core ML has been developed to facilitate the integration of trained machine learning models into iOS apps. As of now, it is especially relevant to applications that involve Siri, QuickType and device camera. The scope of Core ML is expected to widen rapidly, and developers will be able to add innovative features to make their apps more interactive.
While we have been reading and discussing the Internet of Things (IoT) for quite some time now, the technology has only started showing its true potential. Electronics companies have started to incorporate IoT in air conditioners, music systems, and lights. People can control these devices from a single source rather than have a separate device to control each of them.
That being said, the idea of a truly connected home (and subsequently, of a truly connected world) has not been achieved yet. Organizations are expected to adopt IoT at an increasing rate, resulting in unprecedented opportunities for your iOS app development company in 2018 and beyond.
Presently, there seems no limit in sight to the opportunities that artificial intelligence (AI) is going to generate in the future. If there is any doubt about the extent of its applicability, consider the forms in which the technology is already in use ranging from Cortana to Siri and everything in between. To consider that a revolutionary technology of this kind will not have a disruptive impact on hire iOS app developers is like ignoring the obvious and imminent.
Advancement in AI is in full swing. As a result, the technology has (and will continue to) become increasingly mainstream with time. As an iOS app development company, you will have to keep a tab on the latest developments in AI and actively upskill your developers to master the technicality of incorporating it into applications. The expectation of Apple users is not unknown to anyone. Hence, mastering the incorporation of AI can make your iOS app development company stand out from the clutter.
Pokémon Go and Snapchat are prime examples of how applications can gain popularity and survive by leveraging augmented reality (AR) smartly. While the appropriate use of any advanced technology adds value to mobile applications, AR is especially worth discussing considering that millennials predominantly comprise the smartphone user base. The fun and quirky features of AR apps have added another layer of engagement for users as they send and receive photos with superimposed facial expressions, skin complexion, dress and wearables, and much more.
In addition to that, AR filters based on body movements are also expected to become popular in the future. The launch of ARKit by Apple also highlights how serious the company is in supporting and promoting AR apps.
Virtual Reality (VR), on the other hand, has a much more industry-scale significance. Its use is already prevalent in the motor, aviation, locomotives, and other training purposes. Besides, automobile companies leverage VR to enhance vehicle safety and test new features without actually damaging the vehicle prototypes. In short, VR has made a prominent foothold in both production and service industries. Considering the importance of VR and the organizations that have a stake in it, VR is only going forward from here.
Since mobile applications have infiltrated every aspect of our lives today, there will be ample opportunities for iOS app development companies to capitalize on. However, staying on top of the latest developments in AR/VR will be the key to success.
These will be the main drivers of iOS app development trends in 2018 and ahead. What would you like to add to the list?
