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According to the latest research from Strategy Analytics, the enterprise mobile applications market is all set to hit USD 63 Billion by 2020. This incredible growth is due to the fact that enterprise mobile apps provide Small and Medium Businesses (SMBs) a variety of amazing new tools to stay organized, share information, and manage tasks.
It is easy to implement a variety of features that can make the app more powerful and adaptable. However, there are a lot of SMBs that face various challenges when they build enterprise mobile apps.
While in the process of developing a mobile app for your enterprise, here are some measures that you can take to handle these 9 common challenges:
Before getting started with the project, you need to share objectives and company policy details with the app development firm. Setting clear business objectives and developing an understanding of the process of app development is critical at this stage. The corporate policy, timelines, approvals, and payment schedules need to be determined beforehand. This will help the app development firm adhere to the enterprise policy and timelines.
In a corporate environment, the stakes for information security are very high. The enterprise app utilizes sensitive data, like client’s personal files, information on their accounts, or their financial information, hence a security leak could result in disaster. If sensitive client information gets leaked, the clients may choose to leave the organization. A security disaster of this kind may leave your company exposed. Therefore an enterprise mobile app needs best security protocols.
While building enterprise app, one of the most critical aspects to consider is its usability. Organizations use enterprise application for numerous reasons like brand connectivity, sharing data about their products or the services that they give, providing round the clock support, etc. Thus, the objective of building a great mobile enterprise application is to ensure intuitiveness. Icons are a great foundation for developing a useful mobile UI as they add intuitiveness to your application’s navigation and even a technophobic user can use it easily.
For App development, a professional and experienced team of developers is needed, who can easily comprehend the mobile space as well as your industry challenges. Hiring such a competent team is not an easy task. Most companies outsource their custom app development to a mobile app development company that serves its customers in an exceptional way. Outsourcing enterprise mobile app development to a reliable mobile app development firm reduces internal budgets and the work becomes much faster than an internal team doing it. Working with an external firm also ensures that the app is updated as per the latest technological advancements.
Whenever any innovative technology is used, it is important to train the users how to use it in the best way. This will require investing in the digital assets to host webinars, the creation of training videos, and promotion of the app through email campaigns, etc. You will need to tell the users the benefit of using the app and then provide all the relevant information.
In a company where there are several applications as well as systems being used at the same time, it is critical to have strong data connectivity or data integration. Integrated systems help in increasing the overall productivity as it helps all users to stay updated. Data integration curbs redundancy and helps in taking real-time data driven decisions. It also maximizes the value of the applications by incorporating existing services or systems. Thus data integration helps in unifying people, processes, and technology.
While the design and the look of the app are extremely significant, customer-centricity is the most important factor for the success of an enterprise mobile application. The application needs to engage the users and must be user-friendly as well. If it cannot connect with the users instantly, it might not be deployed for a long term usage.
When you get your app developed, make sure to include a regular maintenance schedule in the scope of work. Moreover, there are constant advancements in technology, as well as changes are business requirements, etc. that may need continuous updating. These changes need to be incorporated into the applications. The other way to deal with this is to keep an internal development team that can handle this challenge and ensures the app is updated according to the newer versions.
An effective distribution system is vital for distributing the application. Several enterprises are using systems like Enterprise Mobility Management (EMM) and Mobile Application Management (MAM) for this purpose. With these systems in place, the users can easily download the app from the app stores of their companies. To be precise, the choice of a correct distribution system is critical for the app to be effectively used by the target users.
According to Gartner Inc. by the end of 2017, the need for mobile app development services will raise at least five times more than IT organizations’ internal capacity to deliver them. With this ever increasing demand and the need for organizations to get their mobile apps built by development firms, it is essential that protocols are taken care of and pitfalls are avoided. Keeping these challenges in mind will help you make a great mobile app for your enterprise.
