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Mobile apps have now become an integral part of our culture. So much so that global sale of mobile phones totaled 380 million units in just the first quarter of 2017. According to Gartner, this marks a significant rise in sales, i.e., 9.1% over last year’s first quarter numbers. The simple reason for this swift culture change being, mobile apps enable us to communicate quickly and simplify our day-to-day requirements in life.
With so many mobile-related technology advancements, we at HokuApps thought we should keep you updated on all major mobile app development trends in 2017:
Small businesses now have the option of investing in Cloud-based enterprise-grade mobile apps, which cost just a fraction in comparison to developing in-house apps. With mobile apps, businesses can improve customer experience, streamline workflows and get automation to do the dirty work. Mobile app developers are relying on fast development and deployment to advance apps with numerous pre-connected features.
Besides, smartphones don’t need a lot of memory space as RAMDs are hosted in the Cloud. Thus making investments in mobile apps an easy decision. So much so that Cisco believes that by 2019 Cloud-based applications will drive around 90% of mobile traffic.
Accelerated mobile pages (AMP) deliver excellent user experience (UX) as its loading speeds are much faster on smartphones. It is commonly known that slow loading pages lose audience within a few seconds. If you have access to a high-speed data connection, AMPs decrease loading times to around 2 seconds. For businesses, quick loading speed will enhance conversion rates while decreasing bounce rates. Furthermore, Google recently announced that they will soon have a separate search index for mobile use.
Big Data has transformed the world of business with its ability to track and analyze user data across various digital devices and platforms. With structured analytics, CXOs will be able to make better-informed decisions to serve their customer’s needs appropriately.
There is a high demand for intricate authentication algorithms like multi-step user authentication as the quantity of user data is very high. To counter potential risks, OS makers like Google and Apple are implementing stricter security policy guidelines and security features while securing user interests.
Those days where we carried cash in our pockets are declining fast. The world is going cashless today, creating an environment for high-grade payment security. Two-step authentication is increasingly being used in online and mobile banking, and for any kind of financial transaction. Mobile-commerce is expected to touch $157 billion by the end of 2017 and $300 billion by 2020.
Beaconstac declares that by 2019, revenue from LBS is expected to touch $43 billion. LBS gives real-time data to businesses. Already, GPS navigator apps, dating apps, travel and tourism apps, taxi apps, restaurant apps, retail apps and weather apps are increasingly using LBS technology to give real-time data to users. These apps can also use LBS to send location-specific offers to their customers.
Mobile apps aren’t just made for mobile phones anymore. Sensors are becoming cheaper by the day and high-speed networking is more accessible. Research points out that the global IoT market is set to expand from $157 billion last year to $662 billion by 2021. In addition, wearable devices are getting a lot more attention for its everyday usability, especially for its health and fitness usage.
AR superimposes reality with computer-generated graphics. The game world is gripped with fascinating apps like Pokemon Go, iOn Road, and SkySeige. However, AR just doesn’t stop with developing game apps. AR is being experimented with in healthcare, engineering, real estate, live events, and retail. A Forrester survey tells us that there’s been a 300% growth in cognitive computing in comparison to last year. Though still in experimental stages, AR is supposed to be the next big thing in the app development world.
In conclusion, app solutions based on Rapid Development Platforms are slated to revolutionize entire business operations. Most of these mobile app development trends are obvious as have made such substantial impacts on our lives.
And any business with a progressive strategy will understand that digitizing their operations will:
The big question now is when will you invest in a mobile app?
To understand the dynamism of enterprise mobile development, read our case study on Teddy Nissan here… For more information on how HokuApps can help you transform your business, talk to our experts…
